General Sites
Journals & Conference Proceedings
Academy of Marketing Science Review
Recent publications and featured articles in full text.
ANZMAC Conference Proceedings
Full text papers of the proceedings of ANZMAC conferences
Association for Consumer Research
Searchable database of published ACR Proceedings
Journal of Integrated Communications
Free on-line full-text journal.
Marketing Bulletin
Established in 1990, the Marketing Bulletin is a refereed journal from Massey University that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. This site provides access to the full text of all of the articles published in the Marketing Bulletin to date. Articles are available in full-text (PDF).
NetAcademy(Electronic Markets)
Home site of the journal Electronic Markets, reports, principal developments and the latest trends in electronic commerce. Issues back to 1991 are available in Adobe Acrobat format.
Other Marketing Resources on the WWW
From Tilburg University. Has sources for academic marketing research as well as links to marketing journals
Retail World
Although a site that is primarily to publicise their publications it is well worth looking at for its daily news updates. Unfortunately, these are not archived.
Welcome to Guerrilla Marketing Online
A weekly web magazine for small business, entrepreneurs, sales people and marketers of all kinds. Based on Levinson's books.
Advertising
AdFlip.com
Ads archive of automobile, celebrity, audio magazines advertising and more! Good resource for classic and contemporary magazine ads.
Advertising Age
See their special reports.
WARC - World Advertising Research Center
Database for possible subscription.
Industries
Australian Dairy Corporation
Milk, cheese, butter, dairy products, dairy industry, dairy figures, dairy news, dairy trends.
Australian Food News
A great find for marketing students research aspects of the Australian food/supermarket industry. Look particularly at the Directory of Australian Food Companies and Organisations links.
Australian Industry Associations
Industry and trade associations can be of use when researching an industry. This list is only a fraction of the industry associations that exist. Consult the Directory of Australian Associations (call number: 068.94025 P1) for further information.
Australian Processed Food and Beverage Industry
Information on the Australian processed food and beverage industry with online access to industry and policy information to support better decision making and improved international competitiveness. Choose Food then Food Statistics. Information on import and export controls, overseas markets for processed foods and research and development. From the Department of Agriculture, Fisheries and Forestry.
Business Channel - Industry Sectors
Wonderful site. Provides a snapshot of the 478 industries in the Australian economy with descriptions and statistics.
McDonald's
Article on decline of McDonald's from BusinessWeek.
McDonald's Company Facts Home Page
Frequently Asked Questions (FAQs) of McDonald's. Includes sections on strategy, marketing and human resource management.
RIRDC Research reports
Catalogue of publications of Rural Industries Development Corporation. Deals with such products as wildflowers, deer, essential oils and new plant and animal products.
Marketing Subjects
BPubs.com:
Customer relationship management articles. On this site you can also search for articles on other topics. BPubs.com is a directory based Internet search engine that strives to cover the topic of business publications
BRASS Best of the Best Business Web Sites
To assist librarians and business researchers in identifying significant sites, BRASS Education Committee members created this web page to serve as a subject guide to the 'best of the best' business web sites in a number of broad business categories. From a committee of the American Library Association.
Business Education on the Internet Homepage
Database Marketing Institute
Collection of articles on database marketing, franchising and more.
Infolink: Marketing Web Resources
Collection of links from Victoria University of Technology
KnowMarketing
One of the leading resource and reference sites on the internet for those involved in marketing, advertising, selling, promotion and e-commerce. Material within KnowMarketing is organized by topic. Currently, there are 19 distinct topic areas with more added as the need arises. Each topic area offers numerous resources including links to hundreds of web sites through each topic area's KnowLinks section. KnowMarketing's chief concern is to offer a web site that is committed to providing unbiased, objective information that will be a valuable tools for academics, business professionals and students of marketing.
Kurtz: Services Marketing
Site to support the book Services Marketing. Has extensive links to web sites of service companies and well as internet exercises and chapter reviews.
Learn Marketing
www.learnmarketing.net was established for students studying marketing around the world. Its aim is to assist marketing learners globally and act as an online supplement to course readings. Lectures, exercises, quizzes and much more.
Marketing Communications Information and Resources
Bills itself as source for marketing communication knowledge. Try their Knowledge Bank for full-text articles on a variety of marketing topics.
Marketing Competence
Helmar Rudolph's internet resource for total customer management information. Articles in the area of customer-centered and database-driven marketing and business management
Marketing - QuickMBA
QuickMBA's purpose is to quickly provide you the business knowledge you need when you need it. Whether you are optimizing a supply chain or develop a marketing strategy, QuickMBA brings you business insight as it is taught in the world's top MBA programs, accompanied by references to online resources to keep you current.
Marketing Resource Centre
A showcase site for the California-based Concept Marketing Group, this is a useful and regularly updated source of information. Easy navigation through a series of menus guides the visitor to articles, press releases, and professional associations.
Marketing Teacher Homepage
Free marketing education resources for learners and teachers. Lessons with quizzes, exercises and answers online.
Mining Company - Marketing
MOTI
Marketing on the Internet.
O'Keefe Library-Best Information on the Net
From St Ambrose University
Relationship Marketing
A special issue of the Irish Marketing Review entitled The Island View of Relationship Marketing and Networks
Relationship Marketing Strategy
A research paper by Dr.Patricia Sorce
Miscellaneous
Business Products Review
Descriptions and reviews of business products (photocopiers, digital cameras, etc)
Frontline: the merchants of cool
Very good web site with transcripts that supports the video Merchants of Cool held in the USQ Library at call number: 306.0973 Mer. The video is now available for viewing online.
