Research in Marketing
ABS WWW Site
Australian Bureau of Statistics. A limited range on statistics are available on line including some 96 census data, main economic indicators as well as information on products, news releases. Also includes links to other statistical agencies around the world. USQ students can access this site free of charge from the Library home page. You will need a USQConnect ID and password.
American Marketing Association
Not much substance - useful for their publications and conferences.
Commercial Economic Advisory Service of Australia (CAESA) Home
Publishers of statistical material on advertising and media and grocery industry but has some very good links.
CyberAtlas: Internet Statistics and Market Research for Web Marketers
'The site provides readers with valuable statistics and Web marketing information, enabling them to understand their business environment and make more informed business decisions. CyberAtlas gathers online research from the best data resources to provide a complete review of the latest surveys and technologies available.'
Decision Analyst, Inc.
Full text marketing research articles from Decision Analyst, Inc., a leading international marketing research and marketing consulting firm
Great Ideas for Teaching Marketing
Based on publications of the same name by South-Western College Publishing.
Journal of Empirical Generalisations in Marketing Science
A refereed online journal with articles available for download. Also has links to other online marketing research journals and to the Marketing Bulletin produced at Massey University.
Links to Academic Marketing Journals
Includes some electronic journals.Also has links to academic journals related to marketing. Handy to widen research or find instructions to authors.
Market Research
An excellent site covering all aspects of marketing research that is part of the Free Management Library.
Market Research and the Internet
Useful collection of sites plus articles on advantages and disadvantages of using the Internet for market research.
Marketing Research Centre
Concept Marketing Group Inc. was originally formed to help companies develop and implement effective sales and marketing strategies. Articles, tips on designing web sites, international marketing are all features. Emphasis on e-marketing. You need to register (free).
Market Research Society of Australia Home
Has useful links, copies of their publication Research News and employment opportunities, associations, journals and on-line resources
PJ Marketing Research
Marketing research, essays, research, reports, papers and case studies.
Quirk's Marketing Research Reviews
Web site is designed to be a one-stop source of information on marketing research, everything from articles on successful research projects to the 1999- 2000 Researcher SourceBook™ directory of 6200 research providers.
Rockbridge Associates Market Research Document
Produced by a market research company - includes articles on customer satisfaction, qualitative research, market research as well a book reviews
Roy Morgan Research
Morgan Poll results, internet statistics and more.
Sampling for Internet Surveys
Nigel Bradley, University of Westminster
SURVEYPRO
Online Survey Software... Easy to use Online Survey Builder with Online Data Collection and Real-Time Online Data Analysis.
Zoomerang
Create and monitor on-line surveys with this tool. Templates for such things as customer satisfaction , concept tests, feedback on lecturers are all here. For small individual surveys it is free.
